Digital Marketing Solutions

Website design and development run deep, so we know just what kind of precision is required to build eye-catching websites suited to every screen size. We also know how to give your website a one-two punch with additional services that help boost your search engine ranking, giving you an edge over your competitors. 

Customers may choose between a wide variety of available Static and eCommerce platforms. 

 Do you have an ideal group of people you’d like to serve your ads to? Then targeted display ads are the option for you. These ads can target potential customers based on a wide array of options, including online habits, demographics, interests, and more. 

In the last ten years, mobile ads have gone from being a drop in the bucket to making up more than two-thirds of total digital advertising revenue. And with this rise in popularity has also come a wide array of mobile advertising options, including weather-triggered ads, geo-fencing, lookback geo-fencing, MLS, and mobile-to-social.  

 One of the newest channels of digital marketing, video advertising presents a unique opportunity to combine both visual and audio elements. This combination makes videos an extremely effective and powerful advertising tactic to connect with your customers. As with mobile, video ads have multiple placement options, including TrueView, outstream, and CTV. 

 This old tried-and-true digital advertising method is still just as relevant today as it was when they were first developed. The only change is the increase in the number of places that search ads can display, widening your options without increasing your budget. 

 Modern consumers are receiving, sharing, and exchanging information in virtual social communities more than ever before, and utilizing these channels can lead to tremendous growth for your business. From Facebook to Instagram to Snapchat, the advertising options are plentiful – and extremely cost effective. 

 Reach the right audience with Spotify Ad Studio’s effective targeting options. A range of audience targeting options is available depending on your placement selection. 

Over 1 in 3 of all global Spotify Free users are Gen Z (A18-24).

Dynamic ads are a type of advertising that dynamically changes the content and creative elements within an ad to cater to a specific audience. These ads use real-time data and automation to deliver personalized messages and offers based on factors like user behavior, location, and browsing history. With dynamic ads, advertisers can create more relevant and engaging experiences, increasing the chances of capturing the attention of their target audience and driving conversions. 

When used in conjunction with Over-the-Top (OTT) platforms, dynamic ads can deliver personalized content across streaming devices like smart TVs, gaming consoles, and mobile devices. This combination allows advertisers to reach audiences watching streaming content, such as TV shows and movies, with personalized and targeted ads. Using dynamic ads with OTT enables advertisers to deliver tailored messages based on user preferences, viewing habits, and demographics, thereby increasing the effectiveness of their advertising campaigns and maximizing return on investment.

   Pandora advertising allows brands to create short, 15-second or 30-second long audio spots and then pay to place them in front of relevant audiences.   

Pandora demographics show that 28% of users were aged 25-34. Next came the 55+ group with 22%, followed by those aged 35-44 with 21%, and 45-54 with 17%.

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